A great coffee doesn’t come about by chance. Or, at least, the world won’t have enough of this coffee to meet a growing demand for quality. In the same way, we want for producers to meet the conditions to evolve in the coffee production, being individually recognized, integrated commercially and able to create a new, prosperous activity for generations to come.
The NUCOFFEE program operates on all of these necessities, making it so that the commercialization of quality coffee becomes a platform for development. The producers have access to technology for crop protection, paying with a small portion of their coffee, which is then commercialized through the NUCOFFEE program. They receive advanced premiums which can be increased, transparently, taking into account the best practices and quality of the coffee delivered. Beyond producing more and adding value to the coffee, NUCOFFEE goes even further, promoting systemic development through training for quality, courses, programs for farm management, optimization in postharvest processes, technology, traceability, and over 20 services customized for the producers. The program encourages and gives producers the conditions to focus on quality, segmenting their lots and micro-lots to better meet market demand.
Summing up all of these benefits, the NUCOFFEE program returns a potential of up to 70% greater profitability to the producer.